Creative Technology Research LibrarianCoca-Cola Times Square Billboard
Created by space150 in Times Square, Manhattan, New York, NY, USA , 2018
A literally towering achievement of automated engineering, Coca-Cola’s dynamic, 3D robotic Times Square billboard is made up of over 1700 independent, computerized LED modules stacked six stories high — each choreographed to extend and retract in fluid, animated waves. The product of four years of ingenuity by a team of 35 engineers, the world’s largest 3D robotic billboard is a testament to the scale of robotics’ technical potential.
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Created by space150 in Times Square, Manhattan, New York, NY, USA, 2018
A literally towering achievement of automated engineering, Coca-Cola’s dynamic, 3D robotic Times Square billboard is made up of over 1700 independent, computerized LED modules stacked six stories high — each choreographed to extend and retract in fluid, animated waves. The product of four years of ingenuity by a team of 35 engineers, the world’s largest 3D robotic billboard is a testament to the scale of robotics’ technical potential.