Creative Technology Research LibrarianMessi Messages
Created by Synthesia in London, UK , 2021
Frito-Lay recently unveiled a new web app called Messi Messages, which uses deepfake technology like facial mapping and lip-syncing to let fans create a “personalized” message seemingly by Lionel Messi himself. Users select from a menu of pre approved names, greetings and call to actions, all stored in a massive database. The customized message is then assembled seamlessly in real-time.
Although the implications of deepfake technology is a hotly debated topic, this app is an example of facial mapping and lip syncing being used by companies responsibly to create the illusion of personalization at a massive scale. it opens up all kinds of new possibilities to build memorable experiences and connections with their customer base.
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Created by Synthesia in London, UK, 2021
Frito-Lay recently unveiled a new web app called Messi Messages, which uses deepfake technology like facial mapping and lip-syncing to let fans create a “personalized” message seemingly by Lionel Messi himself. Users select from a menu of pre approved names, greetings and call to actions, all stored in a massive database. The customized message is then assembled seamlessly in real-time.
Although the implications of deepfake technology is a hotly debated topic, this app is an example of facial mapping and lip syncing being used by companies responsibly to create the illusion of personalization at a massive scale. it opens up all kinds of new possibilities to build memorable experiences and connections with their customer base.