Created by BMW in Paris, France , 2018

For the Paris Motor Show, the BMW marketing team set up an installation to showcase BMW Intelligent Personal Assistant by using Leonardo Da Vinci’s Mona Lisa. Visitors could have a conversation with Mona Lisa on the square in front of the Centre Georges-Pompidou in Paris. The display was 10 meters high and 7.5 meters wide. Using face-tracking technology, Mona Lisa was also able to move her face and hands on the 75-square-meter LED screen and answer questions visitors speak into a microphone in French, English and German. The live installation was accompanied by a social media campaign including a version on Facebook. This installation is an excellent example of using new technology to create innovative ways for people to build an experiential connection with art in an exciting way.

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Created by BMW in Paris, France, 2018

For the Paris Motor Show, the BMW marketing team set up an installation to showcase BMW Intelligent Personal Assistant by using Leonardo Da Vinci’s Mona Lisa. Visitors could have a conversation with Mona Lisa on the square in front of the Centre Georges-Pompidou in Paris. The display was 10 meters high and 7.5 meters wide. Using face-tracking technology, Mona Lisa was also able to move her face and hands on the 75-square-meter LED screen and answer questions visitors speak into a microphone in French, English and German. The live installation was accompanied by a social media campaign including a version on Facebook. This installation is an excellent example of using new technology to create innovative ways for people to build an experiential connection with art in an exciting way.

More
Project Blog
Share with your friends










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